Sinergija is the largest and most influential annual conference in South Eastern Europe dedicated to information – communication technologies and their business application, this year has been organized for the sixteenth time in the row. This year's conference under the slogan "Integrated destination" was held at the Crowne Plaza Belgrade from 17th till 19th October 2016. Although the conference is organized by Microsoft Serbia, it is not exclusively related to Microsoft technologies. It has become regional brand and synonym for everything new and relevant in the IT world in general. Ibis Instruments has been a partner of the conference also this year.
On the first day of Sinergija the presentation "Challenges of integration in enterprise environments and how to overcome them" in front of the company Ibis Instruments spoke Boban Motika, Senior consultant in the company Ibis Instruments. In this presentation, there was talk about the needs of integration in the enterprise environment, their challenges and how they can be effectively and efficiently overcome by using a Microsoft solution for enterprise integration and thus allow the necessary flexibility through IT environments while reducing costs.